Alyssa Rollins
Alyssa is a lifelong athlete whose journey has spanned NCAA soccer, Bodybuilding, CrossFit, Olympic Weightlifting, HYROX, and Semi-Professional Soccer. She found in HYROX the sport she'd been searching for all along: measurable, challenging, and built for everyone. After more than a decade at Goldman Sachs and helping scale a high-growth company, Alyssa built EMBR to be the gym she always wanted: a place where people train with purpose, push their limits, and become part of a community. At EMBR, no one trains alone.
James Ebert
James has learned what separates a great gym from a hollow one - it's never the equipment, it's the standard. A CrossFit and HYROX athlete with 8+ years building high-growth businesses, he fell for HYROX because it rewards the work honestly: you against the clock, every time. He's obsessed with making EMBR the place members brag about - elite programming, a premium experience, and results you can prove on race day. For James, every detail that goes into EMBR is a chance to raise the bar and set a new standard.
Kristina Bonamo
Kristina believes the magic of a great gym lives in the details most people never notice - the systems, the cleanliness, and the feeling you get the moment you walk in. A dedicated athlete in volleyball, soccer, slalom snowboarding, and half marathons, and most recently a bodybuilder, she pairs that mindset with 15 years in operations and people strategy across industries from investment banking to engineering. She's building EMBR to run flawlessly so the experience always comes first and every member belongs on the start line.
